Story

Paskal Lamour: Slim fit men’s shirts, carefully crafted to go from daytime to dinner.




When Paskal arrived in New York from Paris; he had a difficult time finding a shirt that fit him well. Being used to all the options on Rue de Turenne in Paris, he couldn’t understand why in a city like New York he couldn’t find a great fitting shirt at a decent price. Every shirt he tried on was either too baggy, too expensive, poor quality, too boring…

Time passed, the seasons changed, the elusive shirt a mere fantasy until... Paskal enlisted a little help from his friends: Girlfriend Lindsay, a marketing and branding pro and her best friend Laura, a seasoned fashion designer. Laura took on the challenge to create what had long been eluding Paskal: a shirt that fit beautifully, looked great and didn't break the bank, while Lindsay began turning her boyfriend into a brand name. Add into the mix a seasoned manufacturing pro, an MBA grad and couple of sales gurus and moms that serve a hearty dose of moral support, and the P.Love, LLC Company was born.  A soigné shirt for the man who wants it all but doesn’t want to spend it all. 
Carefully crafted luxury at a price you can afford.